Supermarket and International Segment Essay Example for Free

Supermarket and internationalistic Segment EssayWal-Mart in brazil-nut tree is one of the third-largest retailer companies in the worlds fifth-largest country. Wal-Mart Brazil has more than 485 supermarkets, tether and Sams hypermarkets in different Brazilian states, including Sao Paulo, one of the busiest state in Brazil. Wal-Mart Brazil ranks as the third-largest retailer in the worlds fifth-largest country. Since entering the market in 1995 with just two supercenters and three SAMS CLUB warehouse stores, Wal-Mart Brazil has grown, brinyly by acquisition, to number about 485 supermarkets and hypermarkets in more than 15 Brazilian states, including the populous economic center of Sao Paul. Wal-Mart primary product lines are Food, Clothing, Household Appliances, Electronics and Grocery Pets Etc . eyepatch brand realize production accounts for a majority of sales, numerous store brands not found in the United States perk up been developed to serve customers in the differen t markets in which the transnational segment operates. In addition, steps possess been taken to develop relationships with local suppliers in each country to ensure certain sources of quality merchandise. It operates retail stores in various formats around the world and is committed to saving people cash so they can live better.We earn the trust of our customers every day by providing a full(a) assortment of quality merchandise and services at every day low prices enchantment foster a culture that rewards and embraces mutual respect, integrity and diversity. The merchandising strategy for the International segment is similar to that of our operations in the United States in terms of the breadth and scope of merchandise offered for sale. While brand name merchandise accounts for a majority of sales, numerous store brands not found in the United States have been developed to serve customers in the different markets in which the International segment operates.In addition, steps have been taken to develop relationships with local suppliers in each country to ensure reliable sources of quality merchandise The International segment competes with a variety of local, national and international orbits in the supermarket, discount, department, drug, variety and curio stores, supercenter-type stores, hypermarts, wholesale clubs, internet-based retailers and catalog businesses in each of the countries in which we operate and, in Mexico, with local, national and international eating house chains.Our ability to offer our customers low prices on quality merchandise that offers exceptional value in the International segment determines, to a large extent, our competitive position. In our international units, our ability to operate the food departments efficaciously has a major impact on the segments competitive position in the markets where we operate. The main competitor for Wal-Mart in Brazil is Carrefour, a famous French supermarket chain, which entered the Brazi lian market in 1974.Today, the chain is responsible for the operation of 39 stores spread over the country, and is fully adapted to Brazilian culture and usance habits, therefore not being perceived by customers as a foreign company. As a matter of fact, Carrefour is known as the lowest price retailer by people of every social classes. Customers impressed by low prices and extensive product lines, besides special offers, who had to travel some(prenominal) miles to reach the stores, were in for a surprise.In case the products that customers were looking for had been sold out a fewer moments earlier, there was no provision as to when a new stock would arrive in the store. A badly planned product turnover? The fact is that they were facing an average stockout rate of 40%, while its stockout rate in the U. S. stores is no higher than 5%. Maybe this stockout rate has occurred due to various problems with suppliers, whom Wal-Mart executives expect to be capable of working in a just-in -time delivery environment.