Comparison of two car advertisements

In this essay I pattern to comp are two automobile advertizings. One of which is about a mammoth elevator car, the some other, a small car. In a year millions of pounds are played out on advertising so from that it is easy to accept that a car advertisement will cost a crowd of money.Advertisement 1 has a found of a Volkswagen Boulevard, facing towards the reader with three conventional cleaning ladies draped over the car in a humours fashion. The re-create is presented below the frame with a slogan that uses both humour and rhyme. The frame does not let you see the back of the car, and the copy uses a function of print sizes. The print contains twelve short paragraphs.The advert is from the Sunday Times, which is a respectable broadsheet newspaper the advert takes up a full-length page, which is an A3 sized piece of paper.Advertisement 2 shows a large begrimed Volvo Estast in the countryside, surrounded by rocks grass and trees. A woman and a man are standing behind the car un packing or packing a hiking kit. The car is shown from the back with the accusation open.The rocks and the scenery are presented interchangeable this to show that the car can be utilise on other landscapes the colour of the car also blends in with the scenery, as it is a natural blue. The rocks suggest that the car is rugged, strong, and long lasting, which gives a positive view towards the Volvo. The adulterate wheels give it a sporty view picture, which is backed up with the copy performance cars. Volvos are well known for their safety and this is also subconsciously shown by the red lights on the back of the car, the helmet and all the other hiking equipment that is used for safety, uniform the ropes. The man acts as if he owns the car, he stands at the back dominantly as he stands he looks to be taking charge, he is closer to the car from this point you can see that the advert is plain aimed towards the male audience. The boot of the car is open to show that there is lots of space, the criterion of space is also shown by the angle the frame is shown at this can attain the car look bigger than it actually is.Advertisement 1 obviously has women as its target audience as they have not used glamorous women over the cars and have not gone into great stop in describing the more technical features of the car. The advertisement captures the consumers attention through the amount of space the advert takes up, only approximately one third of the page is actually taken up by the car. There is a lot of empty space around the car, and because the car is being sold as a small car the visuals represent it. Throughout the advert it stresses the point that the car is small and compact. An example of this is in the copy with quite a little number little being the buzzword. The advert shows individualism. Draping models over our cars has neer been our style. This advertisement is also targeted towards first time buyers as it repeats special version twice and it has minor details on price in the delightful print under the normal print.In conclusion both adverts are aimed towards a rather different audience but both seem affective in what they have set out to do. Advertisement 1 tells of the car being small and compact and shows it many ways, whilst advert 2 tells and shows of the car being large and sports like and shows it using more frames thence print. I could see a lot of people reading these adverts and absent to buy the cars. There fourth I think that both advertisement companies do well in what they have set out to do.