Analysis: How can Lenovo increase its competitiveness from the deal with IBM – from a strategic alliance perspective

According to Lenovo?s 2004/2005 Annual Report, Lenovo has always aspired to become a world-wide beau monde. However, it had encountered obstacles for its nurture expansion and development. Firstly, though Lenovo is the largest PC maker in China with more than a quarter of the tradeplace share, it does lesser origin step to the foreside the country. Secondly, the increasing fierce competition from scrappy hostile rivals such as Dell and HP in the bypast few grades in Chinese market has put further pressures on Lenovo?s margins (Electronics News, 2005), forcing it to expand its market base. Its process prise in 2003 lagged behind the market growth rate. Thirdly, the company excessively suffered financial problems, earlier in the year 2004, Lenovo confessed that its performance all over the past three years had travel fiddling of cozy tar attains (Burt J.,2005). Fourthly, shares of the company dropped nearly 60 per cent in 2004. thereof Lenovo sees the desperate nee d to refine its merchandising strategy in order to maintain growth. On April 30th, 2005, Lenovo completed the landmark learning with IBM?s PC Division, hoping that it fuel embrace its try outed mug name to foster global expansion, realize credibility in foreign markets in a short time and to establish its own brand. However, an interesting stratum to talk of is that if IBM?s PC Division is so powerful, then why would IBM like to draw off from this sector of business and transform into a service company instead? IBMs PC business whole lost $258 cardinal in 2003 and $139 million in 2004. In less than quartette years, IBM lost nearly a jillion dollars selling PC (Musthaler, L., 2005). In this article, I would study how Lenovo can succeed in the work where IBM failed. The marketing management progeny in the buying out would be discussed in toll of what Lenovo should do to... Good art icle. However, it has not yet answered the q! uestion on what is Lenovos point of differentiation? insertion? Efficiency? or both? or something else?If you want to get a full essay, order it on our website: OrderCustomPaper.com

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