Relationship Marketing, Qualitative Analysis

To receive and snap consumer experiences we inter construeed eight grandp arnts and used two diaries to drive wind more detailed descriptions of their day-to-day activities. In growth to that, forwards call into questioning grandparents about their everyday life we had to analyse a few blogs to understand what the discussion should evolve. As we interviewed aged(a) community in the range between 68 and 83 long time old we had to prepare extremely drawing questions to start the interview so they would suit all the participants. even up though grandparents of both(prenominal) sex participated in our project, we did not distinguish the question types check to gender. later on retrieving the voice of consumers we discussed which ones were the main topics mentioned in the conversations. We divided the inaugural order interactions into thirteen main leaf nodes. We stranded Consumer-to-Consumer with Acquainted populate (C2CA) into Family and Friends; Consumer-to-Cons umer with Unacquainted people (C2CU) into Places, Community Activities, pay and Shopping. We agreed that these are the most often occasions when grandparents receive in concussion with people they do not know. In Consumer interaction with beget Enablers (C2EE) category we pointed out Health and Experience, Domestic, Travel, Places, Hobbies, do and Technology.

In the end, we base a need to sub-categorise Technology node into Phones, Internet and TV. After that, we outlined all the enablers and inhibitors for every category. We then found as many possible methods on how to encourage consumer value enhancers small-arm reducing inhibitors: further bui! lding relationships with consumers. adept of the propositions was to improve the theatrical role of places where elderly people get together such as churches, clubs, womens guilds and etc. In this means the elderly people would plus from improved quality of ring where, because of their poor health, is extremely essential and influential. From organizational point of view this could be one of the factor of how firms...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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