SWOT ANALYSIS StrengthsWeaknesses - Worlds starring(p) dirt- negative publicity - Large scale of trading operations- trifling performance in - gamy revenue ripening in 3 northwards America segments- resist in cash from operating activities OpportunitiesThreats - Acquisitions intense competition- Intense competition - outgrowth bottled water market- Dependence on bottling - Growing Hispanic population in US partners - Sluggish growth of carbonated swallows Strengths Worlds leading stigmatises Coca-cola has severe stigmatize recognition across the globe. The federation has a leading brand value and a strong brand portfolio. Business-Week and Interbrand, a branding consultancy, recognize Coca-Cola as one of the leading brands in their exit 100 global brands be in both hundred9. [pic] The business calendar week-interbrand set coca-cola at $68734 million in 2009. Coca-cola ranks week ahead of its turn up competitor Pepsi which has a ranking of 23 having a brand value of $13706 million.
Further more(prenominal), Coca-Cola owns a freehanded portfolio of products brands. The company owns four of the elevation five soft imbibing brands in the world- Coca-Cola, Diet Coke, pouf and Fanta. Large scale of operations With revenues in excess of $24 meg Coca-Cola has a titanic scale of operation. Coca-Cola is the largest manufacturer, distributor and marketer of no n-alcoholic beverage concentrates and syrups! in the world. Coca-Cola is marketing trademarked beverage products since the year 1886 in the United States. The company currently sells its products in more than 200 countries. Of the approximately 52 billion beverage servings of all types consumes universal every day, beverages intention trademarks owned by or authorise to Coca-Cola account for more than 1.4 billion. The companys operations ar supported by a strong...If you want to get a full essay, battle array it on our website:
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