Business Development With Victoria Secret

Tashee Coles December 5, 2011 Marketing 3596 Writing Assignment #3 hither at Victoria Secret we strive to be a drawing card in specialty chain informal app arl who delivers a scoop up in class, captivating, branded guest experience. Although Victoria Secret has been rated tour one in chthonic garment sales in the last few days there be several(prenominal) factors that need to be analyzed and investigated to lead this amazing society stance in a emergence industry. After flavour into consumer buying research and repetitive behaviors of how multitude stigmatize for lingerie and underwear, what qualities do they concentrate on and merely what awayside factors baffle their decisions. When shopping for undergarments consumers go thru a terce step process. commencement ceremony the buyer develops intuitive judgment about the product. Second she develops attitudes about the product. tierce she makes a cerebration full choice. To develop a belief of undergarment s consumers look to reference point groups, family, economic situations, and lifestyle. Of all these factors the strongest would be the demographics. The age, generation and income of the consumer are a leading factor in how consumers shop for lingerie. Studies show that consumers that are between the ages of 21-39 are the bulk of the disdain for higher remainder lingerie shopping.

This age group is more(prenominal) conscious and is looking for Innovations in textiles and manufacturing.  They want seamless undergarments that accept a greater hustle of motion and a even-textured silhouette as well as new gen erations of microfibers that get a body war! mer, cooler or drier fuck off encouraged consumers to seek out garments and fabrics that meet and exceed their demands. contemporaries affects consumers shopping behaviors because individuals from a younger generations for example generation x or y are looking for very smart undergarments that involve sexy taking patterns and cute silhouettes. The older generations are looking for a more supportive undergarment that provide provide comfort for longsighted hours. In...If you want to get a full essay, order it on our website: OrderCustomPaper.com

If you want to get a full essay, visit our page: write my paper